PRIVACY POLICY

Last updated: 14.07.2026

We take the protection of your personal data seriously. This Privacy Policy explains what personal data we collect when you use our website and services, how we use it, and what rights you have under the Swiss Federal Act on Data Protection (“FADP”).

1. Data Controller

Capsule AG
Obere Heslibachstrasse 17
8700 Küsnacht, Switzerland
Email: hello@capsule.style

2. What Data We Collect

We collect the following categories of personal data when you visit or purchase from our online shop or use our services:

Contact details, including your name, address, phone number and email address;
Account data, if you register for a customer account;
Order data, including products purchased, payment information and delivery address;
Technical data, including your IP address, browser type, device information and cookies;
Messages, photos, styling preferences and generated responses when you use the Yves AI Styling Coach; and
An email address provided voluntarily when you request a Style Report from Yves.

3. Purpose of Processing

We process your personal data for:

Fulfilling and delivering your orders;
Managing customer accounts;
Providing customer service;
Sending transactional emails, such as order confirmations and shipping updates;
Marketing communication, only with your consent or where otherwise permitted by law;
Improving our website and services, including through analytics and cookies;
Providing and operating the Yves AI Styling Coach;
Generating and sending a Style Report when you request one;
Reviewing the quality and performance of Yves; and
Maintaining the security of our website and services and preventing misuse.

4. Legal Basis

Your data is processed based on:

Contractual necessity, including fulfilling your order and providing services you request;
Legal obligations, such as retention duties under Swiss accounting and tax law;
Legitimate interests, including security, customer service, improving our services, reviewing service quality and preventing misuse; and
Consent, including for newsletters, non-essential cookie tracking and other processing for which we specifically request your consent.

Where processing is based on your consent, you may withdraw that consent at any time. This does not affect processing that took place before consent was withdrawn.

5. Data Storage and Third-Party Services

Our online shop is operated through Shopify. Customer account and order data are stored on Shopify’s systems. Shopify acts as a data processor, while Capsule remains responsible as the data controller.

Other third parties may include:

Payment providers, such as credit card companies, PayPal or Klarna;
Shipping companies used to deliver or return orders;
Analytics and marketing providers, where the required consent has been obtained;
Email, hosting and technical service providers; and
Anthropic, the provider of the Claude artificial intelligence model used to operate Yves.

Third-party providers process personal data only for the relevant services and subject to applicable contractual and legal requirements.

6. Cookies and Tracking

We use cookies to provide essential website functions, including the shopping cart, customer login and checkout.

For analytics and marketing cookies, we request your consent through our cookie banner. You may manage or withdraw your consent at any time through our cookie settings.

You may also restrict cookies through your browser. Certain website functions may not work correctly if essential cookies are disabled.

7. AI Styling Coach — Yves

7.1 Data Processed

When you chat with Yves, we process:

The messages and styling preferences you submit;
Photos you choose to upload;
The responses generated by Yves;
A randomly generated session identifier;
Technical information required to operate the session; and
Your email address if you request a Style Report.

Please do not submit information that is not necessary for receiving styling advice. In particular, do not submit sensitive medical, financial, identification or other confidential information.

Please do not upload photos of minors or photos of another person unless you have the necessary rights and permission to do so.

7.2 Anthropic as AI Provider

Yves is powered by the Claude artificial intelligence model provided by Anthropic.

Your messages and photos are transmitted to Anthropic so that it can generate Yves’s responses and securely operate and protect its service.

Under Anthropic’s current terms for commercial API customers, API inputs and outputs are not used to train Anthropic’s artificial intelligence models by default. This may differ if Capsule expressly opts into model training or submits particular content to Anthropic as feedback. Capsule does not currently opt into using Yves conversations for Anthropic model training.

Anthropic may temporarily retain API inputs and outputs in accordance with its applicable retention policies. Under Anthropic’s standard API retention arrangements, inputs and outputs are generally deleted from its backend systems within 30 days, unless longer retention is required for legal, security or usage-policy reasons or different contractual arrangements apply.

7.3 Capsule’s Storage and Retention of Transcripts

Capsule stores the text of your messages, Yves’s text responses and the associated random session identifier for up to 90 days.

Stored transcripts may be accessed by a limited number of authorised Capsule personnel for:

Reviewing the quality and usefulness of Yves;
Improving the service;
Investigating technical problems;
Responding to support requests; and
Preventing or investigating misuse.

Transcripts are deleted after a maximum of 90 days unless longer retention is necessary to comply with a legal obligation, investigate misuse or establish, exercise or defend legal claims.

7.4 Photos

Photos you upload are used to generate styling advice during your session.

Capsule does not retain uploaded photos in its own chat-transcript database after they have been submitted for processing.

Photos are nevertheless transmitted to Anthropic as part of the API request. Anthropic may temporarily retain them under the retention arrangements described in Section 7.2.

7.5 Storage in Your Browser

Your conversation may also be stored locally in your browser so that you can resume an existing session.

You can delete this locally stored conversation by:

Choosing “Start a new session” in Yves; or
Clearing Capsule’s website data through your browser settings.

Information stored only in your browser remains on your own device and cannot be deleted directly by Capsule.

7.6 No Automatic Link to Your Customer Account

Yves conversations are identified through a randomly generated session identifier. They are not automatically linked to your name or Capsule customer account.

A conversation may become identifiable if:

You include your name, email address or other identifying information in the chat;
You request a Style Report by email;
You contact Capsule about a particular conversation; or
Identification is necessary to investigate a security incident or suspected misuse.

Please avoid including unnecessary personal or identifying information in your conversation.

7.7 Style Report by Email

At the end of a Yves session, you may choose to receive a personal Style Report by email.

The email address you provide is used to:

Send you the requested Style Report;
Associate the report with the relevant Yves session; and
Assist with follow-up questions concerning the report.

A copy of the Style Report is sent to hello@capsule.style so that Capsule can assist with follow-up questions.

The email address, Style Report and associated chat transcript are retained for up to 90 days and are then deleted, unless longer retention is required for legal, security or dispute-resolution purposes.

Requesting a Style Report does not subscribe you to a newsletter or other marketing communication. We will only use your email address for marketing if you separately opt in.

7.8 Requests Concerning Yves Data

You may request access to or deletion of a stored Yves transcript by contacting hello@capsule.style.

Because Yves conversations are not automatically linked to your identity, please provide your session identifier or the email address used to request your Style Report. Without sufficient information, we may be unable to identify the relevant conversation.

We may request reasonable information to verify that the request relates to you.

8. Data Retention

We store personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by Swiss law.

This includes, where applicable:

Order, payment and accounting information for the legally required retention period;
Customer account information while your account remains active and for a reasonable period afterwards;
Customer-service communications for as long as necessary to handle the request and document relevant interactions;
Marketing information until you unsubscribe, withdraw consent or object to the relevant processing;
Cookie and analytics information according to the relevant cookie or provider settings; and
Yves data for the periods described in Section 7.

Personal data may be retained for longer where necessary to comply with legal obligations, investigate misuse, resolve disputes or establish, exercise or defend legal claims.

9. Your Rights

Under the FADP, and subject to applicable legal conditions and exceptions, you have the right to:

Request information about whether Capsule processes personal data concerning you;
Access your personal data;
Correct inaccurate or incomplete information;
Request deletion of your personal data;
Withdraw consent at any time where processing is based on consent; and
Object to certain processing activities.

Please contact us at hello@capsule.style to exercise your rights.

We may request information necessary to verify your identity. A deletion request may be refused or limited where Capsule is legally required or otherwise entitled to retain the relevant information.

10. Data Security

We implement appropriate technical and organisational measures intended to protect your personal data against loss, misuse, alteration, unauthorised access or disclosure.

No internet transmission or electronic storage system can be guaranteed to be completely secure. You should therefore avoid submitting unnecessary sensitive or confidential information through our website or Yves.

11. International Transfers

Shopify, Anthropic and certain other service providers may be located outside Switzerland or may process personal data in other countries.

Data submitted to Anthropic may be stored in the United States and may also be processed by Anthropic or its subprocessors in the United States, Europe, Asia, Australia or other locations identified in Anthropic’s current subprocessor information.

Where personal data is transferred to a country that does not provide an adequate level of data protection under Swiss law, we use appropriate safeguards where required. These may include recognised standard contractual clauses, data-processing agreements and supplementary technical or organisational measures.

In certain cases, international transfers may take place on another basis permitted by applicable data-protection law.